Connected Cars Talk to Google and Ad Trackers While Seven Car Apps Hand Over the Owner's VIN

Mon, 05 Oct 2026 11:49:21 +0200

Connected Cars Talk to Google and Ad Trackers While Seven Car Apps Hand Over the Owner’s VIN

19 of 21 new cars talked to outside companies over WiFi, and 13 reached Google. That was the factory setup. Seven car apps went further and sent the VIN to tracking firms, some with email and location.

Researchers at Northeastern University wanted to know who a new car talks to once it goes online. So they went to the Auto Test Center of Consumer Reports in Connecticut and tested 21 cars from 19 brands, model years 2022 to 2025, between October 2024 and August 2025.

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Connected Cars Talk to Google and Ad Trackers While Seven Car Apps Hand Over the Owner's VIN

Connected Cars Talk to Google and Ad Trackers While Seven Car Apps Hand Over the Owner’s VIN